“Packaging can be theater, it can create a story.”
-Steve Jobs
Stripped
Stripped is a rebranding of Nature's Touch, a line of products distinguished by their limited ingredients. With Stripped, my aim was to highlight the natural simplicity and purity of these offerings, creating a clean, refreshing, and visually appealing product that fully embodies their essence. Designed for on-the-go convenience, the Stripped line features a travel-friendly case that lets you take the goodness of Nature's Touch with you wherever you go.
Mai Brew
Mai Brew is a brand of Thai tea that celebrates the drink's distinct color and the intricacies of its preparation and presentation. In crafting the brand, I sought to honor the rich cultural heritage and architectural traditions that inform this beloved beverage.
Vita Mind
Vita Mind is a groundbreaking seed packaging concept that draws on the natural healing properties of herbs to help alleviate migraine symptoms. As someone who has suffered from migraines for years, I was inspired to create a product that offered a plant-based alternative to traditional pain medication. The 100% plant-based pill capsules not only deliver the healing power of herbs but also offer an educational and interactive experience. When you pop a capsule, you'll learn a fascinating fact and have the opportunity to plant the capsule and watch it grow, connecting you with the power of nature in a whole new way.
Athena Club
With support from GNC and Athena Club, we successfully crafted a comprehensive packaging experience. Our collaboration resulted in designing a primary razor kit package, a razor refill kit, and an end cap display. This project involved a team effort from two graphic designers and three packaging engineers. Our goal was to honor the Bauhaus aesthetic of the brand while enhancing its visibility among competitors. A subtle shine was incorporated to attract shoppers' attention while maintaining the brand's elevated image.
